Code	Name	Description
MKT259	Special Topics in Marketing	Marketing topics not covered in other courses. Offered as needed, annually.
MKT320	Principles of Marketing	Activities by which the planning and exchange of ideas, goods, and services are explained from inception to final consumption. Analysis of markets and their environments, development of marketing strategy, evaluation and control of marketing programs...
MKT322	Product Development and Innovation	The complete product lifecycle, from idea generation through commercialization. Focuses on the processes used in conceiving, structuring, developing and monetizing different marketing concepts. How to foster creativity, conduct market opportunity a...
MKT323	Professional Selling	Examine the elements and concepts related to the personal selling process, as it relates to marketing. Learn, practice, and apply selling skills and techniques that are relevant to professional selling situations and/or persuasive business situations...
MKT324	Advanced Professional Selling	An advanced study and practice of the elements of the personal selling process in addition to an overview of sales strategy, territory planning and management, and other contemporary sales issues including customer relationship management. The course...
MKT325	International Marketing	Global market and its influence on domestic as well as international marketing including cultural, political, and economic factors. Analysis includes screening of foreign markets for entry of U.S. products and subsequent development of market plans a...
MKT326	Marketing Research and Analysis	Concepts, methodology, and techniques. Research design and statistical analysis. Validity and reliability of research information. Note: Marketing 326 is required in the marketing concentration area. Offered every semester.
course	Marketing Data and Insights	Students develop and apply analytical and communication skills to address marketing challenges in a variety of contexts. Students learn how to manage, analyze, visualize, and interpret various types of marketing data to provide insights into consumer preferences and behaviors and enhance effectiveness of managerial decision-making. Hands-on experience with industry-standard software such as SPSS, Excel, and Simply Analytics. Offered every spring.
MKT328	Directed Independent Study	Independent research on a marketing topic conducted under the direct supervision of an instructor.
course	Spider Business Hub Marketing Lab	Students apply the knowledge they’ve gained from their general business and marketing coursework by completing multiple consulting projects for small and medium businesses in RVA and beyond. In this course, students learn about and apply project mana...
MKT359	Special Topics in Marketing	Marketing topics not covered in other courses to enhance the Marketing concentration. Offered as needed.
MKT406	Summer Undergraduate Research	Documentation of the work of students who receive summer fellowships to conduct research [or produce a creative arts project] in the summer. The work must take place over a minimum of 6 weeks, the student must engage in the project full-time (at leas...
MKT417	Sustainable Marketing	Understanding of sustainable marketing by examining how firms create value and build sustainable thinking into their marketing activities and strategies as they respond to opportunities and threats that arise from both the environment and changing co...
MKT420	Marketing and Media Disruption	Apply traditional business disruption theory to the intersection of 21st century technology, product development, logistics, and communications to better understand the new world of marketing and media. Offered every fall.
MKT421	Integrated Marketing Communications	Focus on coordination of organization's whole communications strategy to convey a consistent message to target customer.
MKT422	Strategic Brand Management	Theoretical and applied understanding of brand development and brand management. Focus on the strategic processes used to generate and capture brand equity. Develops understanding of how to build, measure and manage various brand offerings, and throu...
MKT424	Consumer Behavior	Emphasis on understanding of individuals as consumers and organizational buyers; actions consumers engage in while selecting, purchasing and using products or services in order to satisfy needs and desires. Focus on psychological, emotional, social,...
MKT425	Sports and Entertainment Marketing	Overview of the essentials of effective sports marketing, addressing two broad perspectives of sports marketing: the marketing of sports, and the marketing through sports. Covers the sports consumer, sports and sports-related product offerings, brand...
MKT426	Digital Marketing	Examine the role digital marketing plays in strategy development for brands. Analyze and study the importance of digital media and the use of social media platforms in modern marketing and advertising plans. Design, develop, and execute a digital mar...
MKT428	Advanced Marketing Strategy	Capstone marketing strategy course for seniors concentrating in marketing. Designed to integrate learning from prior courses through hands-on application. Emphasizes the importance of analysis, planning and implementation in successful execution of...

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