NPS540U
Resource Development and Promotion
Status
Active
Subject code
NPS
Course Number
540U
Department(s)
Description
Provides a comprehensive examination of all major components of marketing strategy and their integration to build awareness of the nonprofit services and support for fundraising. Examines the policies, concepts and methods of marketing communication and fundraising including major gifts, annual giving, planned giving, comprehensive campaigns, stewardship and strategy.
Min
3
Max
-
Prerequisites
Prerequisite
NPS 501U