MKT428
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Advanced Marketing Strategy
Status
Active
Subject code
MKT
Course Number
428
Department(s)
Description
Capstone marketing strategy course for seniors concentrating in marketing. Designed to integrate learning from prior courses through hands-on application. Emphasizes the importance of analysis, planning and implementation in successful execution of marketing strategies. Course content is interactive and experiential, and includes discussion, case analyses, real-world exercises and a semester-long strategic marketing project. Formal written reports and presentations will be developed and delivered.
Course Attributes
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Min
1
Max
-
Prerequisites
MKT 320, Business School major, senior standing