Status
Active
Subject code
MKT
Course Number
428
Department(s)
Description
Capstone marketing strategy course for seniors concentrating in marketing. Designed to integrate learning from prior courses through hands-on application. Emphasizes the importance of analysis, planning and implementation in successful execution of marketing strategies. Course content is interactive and experiential, and includes discussion, case analyses, real-world exercises and a semester-long strategic marketing project. Formal written reports and presentations will be developed and delivered.
Course Attributes
-
Min
1
Max
-
Prerequisites
MKT 320, Business School major, senior standing