MKT426
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Digital Marketing
Status
Active
Subject code
MKT
Course Number
426
Department(s)
Description
Examine the role digital marketing plays in strategy development for brands. Analyze and study the importance of digital media and the use of social media platforms in modern marketing and advertising plans. Design, develop, and execute a digital marketing program as a class project. Offered every fall.
Course Attributes
-
Min
1
Max
-
Prerequisites
MKT 320, Business School major