MKT425

Download as PDF

Sports and Entertainment Marketing

Marketing Sch of Business-Undergrad

Status

Active

Subject code

MKT

Course Number

425

Department(s)

Marketing

Description

Overview of the essentials of effective sports marketing, addressing two broad perspectives of sports marketing: the marketing of sports, and the marketing through sports. Covers the sports consumer, sports and sports-related product offerings, brand management, sponsorship, licensing, strategy development, research resources and techniques, and career opportunities. Offered every spring.