Status
Active
Subject code
MKT
Course Number
425
Department(s)
Description
Overview of the essentials of effective sports marketing, addressing two broad perspectives of sports marketing: the marketing of sports, and the marketing through sports. Covers the sports consumer, sports and sports-related product offerings, brand management, sponsorship, licensing, strategy development, research resources and techniques, and career opportunities. Offered every spring.
Course Attributes
-
Min
1
Max
-
Prerequisites
MKT 320, Business School major