MKT422
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Strategic Brand Management
Status
Active
Subject code
MKT
Course Number
422
Department(s)
Description
Theoretical and applied understanding of brand development and brand management. Focus on the strategic processes used to generate and capture brand equity. Develops understanding of how to build, measure and manage various brand offerings, and through the use of an aggressive experiential curriculum, encourages the application of the theories and strategies learned in class in real world business situations. Offered every fall.
Course Attributes
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Min
1
Max
-
Prerequisites
MKT 320, Business School major