MKT327
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Marketing Data and Insights
Status
Active
Subject code
MKT
Course Number
327
Department(s)
Description
Students develop and apply analytical and communication skills to address marketing challenges in a variety of contexts. Students learn how to manage, analyze, visualize, and interpret various types of marketing data to provide insights into consumer preferences and behaviors and enhance effectiveness of managerial decision-making. Hands-on experience with industry-standard software such as SPSS, Excel, and Simply Analytics. Offered every spring.
Course Attributes
-
Min
1
Max
-
Prerequisites
Business School major