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MKT326

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Marketing Research and Analysis

Marketing School of Business Undergrad

Status

Active

Subject code

MKT

Course Number

326

Department(s)

Description

Concepts, methodology, and techniques. Research design and statistical analysis. Validity and reliability of research information. Note: Marketing 326 is required in the marketing concentration area.

Min

1

Max

-

Prerequisites

MKT 320 and one of BUAD 202 or ECON 170. Business school major.