MKT326
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Marketing Research and Analysis
Status
Active
Subject code
MKT
Course Number
326
Department(s)
Description
Concepts, methodology, and techniques. Research design and statistical analysis. Validity and reliability of research information. Note: Marketing 326 is required in the marketing concentration area. Offered every semester.
Course Attributes
IF-Written Communication (IFWC)
Min
1
Max
-
Prerequisites
MKT 320 and one of BUAD 202 or ECON 170. Business school major.