MKT326
Marketing Research and Analysis
Status
Active
Subject code
MKT
Course Number
326
Department(s)
Description
Concepts, methodology, and techniques. Research design and statistical analysis. Validity and reliability of research information. Note: Marketing 326 is required in the marketing concentration area.
Course Attributes
IF-Written Communication (IFWC)
Min
1
Max
-
Prerequisites
MKT 320 and one of BUAD 202 or ECON 170. Business school major.