MKT325
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International Marketing
Marketing
School of Business Undergrad
Status
Active
Subject code
MKT
Course Number
325
Department(s)
Description
Global market and its influence on domestic as well as international marketing including cultural, political, and economic factors. Analysis includes screening of foreign markets for entry of U.S. products and subsequent development of market plans as well as strategic responses to effects of international trade on U.S. market. Offered every spring.
Course Attributes
-
Min
1
Max
-
Prerequisites
MKT 320, Business school major