MKT325
International Marketing
Status
Active
Subject code
MKT
Course Number
325
Department(s)
Description
Global market and its influence on domestic as well as international marketing including cultural, political, and economic factors. Analysis includes screening of foreign markets for entry of U.S. products and subsequent development of market plans as well as strategic responses to effects of international trade on U.S. market.
Min
1
Max
-
Prerequisites
MKT 320 and business school major