MKT324

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Advanced Professional Selling

Marketing Sch of Business-Undergrad

Status

Active

Subject code

MKT

Course Number

324

Department(s)

Marketing

Description

An advanced study and practice of the elements of the personal selling process in addition to an overview of sales strategy, territory planning and management, and other contemporary sales issues including customer relationship management. The course is focused on teaching students additional skills required to pursue a career in professional selling. Offered every spring.