MKT323
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Professional Selling
Status
Active
Subject code
MKT
Course Number
323
Department(s)
Description
Examine the elements and concepts related to the personal selling process, as it relates to marketing. Learn, practice, and apply selling skills and techniques that are relevant to professional selling situations and/or persuasive business situations. Topics include: aspects of the personal selling process; consultative/strategic selling; techniques used for prospecting and handling objections; closing. Offered every fall and in the spring as needed.
Course Attributes
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Min
1
Max
-
Prerequisites
MKT 320, Business school major