MKT322
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Product Development and Innovation
Status
Active
Subject code
MKT
Course Number
322
Department(s)
Description
The complete product lifecycle, from idea generation through commercialization. Focuses on the processes used in conceiving, structuring, developing and monetizing different marketing concepts. How to foster creativity, conduct market opportunity assessments, optimize product development and channel strategies, develop and employ marketing plans, forecast new product sales, conduct portfolio assessments, and manage future innovation efforts.
Course Attributes
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Min
1
Max
-
Prerequisites
MKT 320, Business School major