MKT320
Download as PDF
Principles of Marketing
Status
Active
Subject code
MKT
Course Number
320
Department(s)
Description
Activities by which the planning and exchange of ideas, goods, and services are explained from inception to final consumption. Analysis of markets and their environments, development of marketing strategy, evaluation and control of marketing programs.
Min
1
Max
-
Prerequisites
ACCT 201, ECON 101, and BUAD 202 or ECON 170, Business School major or minor. BUAD 202 or ECON 170 can be taken concurrently.