MKT320
Principles of Marketing
Status
Active
Subject code
MKT
Course Number
320
Department(s)
Description
Activities by which the planning and exchange of ideas, goods, and services are explained from inception to final consumption. Analysis of markets and their environments, development of marketing strategy, evaluation and control of marketing programs.
Min
1
Max
-
Prerequisites
ACCT 201, ECON 101, ECON 102, either ECON 170 or BUAD 202, business school major or minor